The 6 Biggest Myths About MLM
This is going to be one of
the most important articles you will read on network marketing and the MLM
industry.
This is because I am going to
go head to head and address the biggest myths, concerns and problems that
people have with the MLM industry.
I am going to go full out,
face them head on, and I am not going to hold anything back. I truly believe
that the MLM industry is one of the most mis-understood industries out there
and I am here to set things straight.
Below are the 6 biggest myths
that people have about network marketing. I am going to show you that not only
are they blatantly wrong, but they are stopping hundreds of people starting in
business and building an extraordinary life for themselves and their families.
This needs to change right
now.
Disclaimer: I apologize in
advance as I am going to get very blunt and to the point. This is because I am
very passionate about this subject and people need to know the real truth. Your
financial future depends on it.
This is a hot debate and I
encourage you to post your questions and comments below this article after you
have finished reading. Let’s start with the main problem with MLM.
The Problem with MLM
Let me start with what I
think the biggest problem is with MLM and why 95% of the misunderstandings
exist. It is because 95% of people who start in MLM have never had previous
business experience. Meaning, the industry is full of “Untrained
Sales People”. This is very dangerous.
It’s very common when
starting out in business, to only think about making money. To only think about
your needs, wants and goals and not to consider other people.
The 95% are just trying to
get people in to their business, so they gain financially. But this is not how
good business works and this why now we have myths and misunderstandings, which
has given the industry a bad name in the eyes of some people.
Myth 1. Pyramid Structures Are Bad.
The first biggest misunderstanding
people have with this type of business is the structure. Some brand new
inexperience consultants do not know what to say about this, and end up trying
to deny it or cover it up by saying, it’s an upside down pyramid, but here is
my response.
So what? So what if it does.
Here is the important point
that 95% of people miss. So has traditional business and government and
religion and nearly every big organization out there. They all have a pyramid
structure.
The Traditional Business
Picture this: In traditional
business, you have the CEO/MD at the top of the pyramid, followed by heads of
department, followed by upper management, followed by middle management,
followed by lower management, followed by supervisors, followed by new staff,
followed by customers. It is a pyramid structure.
Religion
Next, religion. With
religion, you also have the pope at the top of the pyramid, followed by
cardinals, followed by priests, followed by church leaders, followed by helpers
and so on. It is a pyramid structure.
Government
Next, government. So in
government you have the President/Prime Minister at the top of the pyramid,
followed by his closest advisors, followed by heads of department, followed by
chief MP’s, followed by MP’s
and so on. Guess what? It is a pyramid structure.
Myth 2. MLM
is A Scam
The next concern some people
have about starting a network marketing business is that they have heard, that
it might be a scam or that it is a pyramid scheme. If this is you then do not
worry. Firstly, MLM is not a scam or pyramid scheme. Why? Pyramid schemes are
illegal.
What Is A Pyramid Scheme?
A pyramid scheme is where the
owner gets people to invest their money, with the hope of getting a return on
their investment.
The owner keeps recruiting
new people and then begins to pay the initial people off with the new investors
money. The main difference is that there is no product involved. The product is
money.
Pyramid schemes are illegal. The big difference with a
network marketing business is that these companies are not illegal and they
distribute actual products.
So is it a scam? The short
answer is no. It is an industry
regulated by a strict government body that has been around for decades and is
one of the fastest growing industries today.
The reason you many have
heard it might be a scam is because someone you know, may have joined a
company, realized that there was actual work involved and then quit. To make
themselves feel better, they then tell their friends and family that it was
just a scam to save on any embarrassment. Today, it is just an easy excuse.
Myth 3. People Are Just In It For Themselves
Another mis-understanding is
that it is not about customers, like in traditional businesses. It is just
about that person trying to get you on board so that they can make money from
you. Let’s take a closer look.
When you go in to a McDonalds
restaurant, and they give you a burger, what are they doing? Trying to make
money.
When Virgin Media knocks at
your door to offer their services, what are they doing? Trying to make money.
When you go in to any shop
and buy anything, what is the business trying to do? You guessed it. Trying to make money. This is the same
for all businesses
QUESTION: Why do we buy a
burger or broadband or anything?
ANSWER: Because, we will
become better off afterwards.
It makes our life better. So,
if someone came to you with a product that made your life better, would that be
a problem? No.
The problem is if the sales
representative, was just trying to make money from you, without thinking about
you right?
So here is the recurring them
of this post. The problem isn’t MLM, the problem is the sales representative.
Makes sense?
Myth 4. It Doesn’t Work Due To Market Saturation
Another concern some people
have is that network marketing doesn’t work as the numbers don’t add up.
Meaning when everyone in the country has a business, then there is nowhere else
to go and it all fall down.
Very simply, if this was
true, then why has it never happened yet, with any of the hundreds of companies
in the 80 years it has been around?
The issue people have is that
MLM teaches a simple system of, finding 4 people who find 4 people and so on.
This is the compounding exponential growth model. It works like this.
4
16
64
256
1024
4096
16,384
65,536
262,144
1,048,576
And so on. The problem people
have with this is that it is not mathematically possible for this to continue
as you run out of people in the world. (The critics love mentioning this.)
Here is the important point.
This is not how the business must be done. This is just an example of how you
can grow a business using only referrals. This is the same for any business!
Remember This: You can build
a highly success MLM business by just building a customer base without ever
recruiting anyone.
We just teach the 4 find 4
strategy because it is really easy modal for a brand new person to understand
and get started with. Which leads me to my next point.
It’s So Easy To Be A Critic
It’s so easy to be a critic.
Anyone can be a critic. Anyone can sit there and pick faults in people and
businesses and tell you all the reasons why it won’t work.
What it’s more difficult and admirable
is choosing not to just follow the crowd and stand up for what you believe in.
To go for your dreams and put yourself out there in front of the critics.
There are two kinds of people
in this world. Ones that go out and try to build a better life for themselves
and their families, and ones that sit there, poke faults and tell you all the
reasons it can’t be done, without even actually doing it themselves.
Myth 5. There Are Ethics and Relationship Costs?
Now we have the argument of
whether this business is ethical and if there are any relationship costs when
talking with your family and friends about starting a business with you.
I repeat again, the problem
isn’t the business; the problem is HOW you do this. If you had a way of
genuinely improving your closest loved ones lives then, would let them know
about it? Of course you would.
If that person wasn’t
interested then fine. But you would be doing them a dis-service by not letting
them know about it. There are millions of people becoming financially
independent all around the world with network marketing.
Network marketing is one of
the fastest growing industries that has created more millionaires than anything
else. You would actually be annoyed with your friend if you became a big
success and you hadn’t told your friend about it and given them the freedom of
choice to decide if it was right for them or not.
So here is the actual
problem. The problem is HOW people get told.
The problem is when people “trick”
their friends in to hearing about it. They will ask them to meet up for a catch
up and then suddenly launch in to a business opportunity.
DO NOT DO THAT. This is why
people think that there might be relationship costs. It is not good for anyone
and it is giving the industry a bad name. Stop it!
Bottom Line: Just be open and
honest and let people decide for themselves if this is right for them, and
there will be no relationship costs.
Myth 6. Only The People At The Top Ever Make Money
Another concern people have
is that, it is only the people at the top that make any money. 90% of people
who join don’t make any money. Guess what? This is true. You’re right. However
let me also reveal some very important insights to you.
This is the same in learning
any skill or industry!!!
Let me explain.
The Martial Arts Analogy
The best analogy for starting
a network marketing business is that it is very similar to starting in and progressing
in the martial arts.
Picture This: In a room of
100 people in a typical martial arts class, there will be a 1-2 black belts who
are taking the class, 3-7 brown belts helping out, quite a few more red and
blue belts, and the vast majority of people are white belts or brand new. Sound
familiar?
Building your MLM business is
just the same as wanting to become a black belt. The sad fact is that most
people quit.
Most people didn’t realize
that there was actually work involved. Most people did not have clear goals of
what they wanted. Most people did not have a clear reason why they were doing
this in the first place. Most people did not turn up to training. Most people
have bad habits. Most people did not take it seriously and most people quit!
But the important point is
that anyone could of become a black belt if they wanted to.
Want another example?
The Gym Analogy
Let’s take getting in to
shape. Of 100 people in a gym, how many actually have great gym bodies? 1-2
probably.
Those were the ones who have
trained and worked at it for a few years. Those were the ones who took it
seriously. Those were the ones who had a strong reason why they were doing it.
Those were the ones who turned up to train when it was raining or they don’t
feel like it or when people told them to just stay at home that day.
You then have a few more
people in the gym who are in good shape, a few more people in average shape and
then the 90% of people who join a gym realize it’s hard work and quit!
Most Business Do Not Make Money
90% of ALL business fail. Not
just in network marketing. Why? All the same reasons.
Most people just want to get rich quick. Most people don’t have any
proper business plans. Most people didn’t realize that it takes years of work.
Most people didn’t have a
good enough reason why they were doing it. Most people have bad habits. Most
people like watching TV instead. Most people let other people talk them out of
it. etc. etc. etc.
Bottom Line: Yes 90% of
people don’t make money, but this is everywhere and in everything we do.
The Good News!
Ready for the good news? If
you do take it seriously. If you do set clear goals, if you turn up to training
every time, if you get better every day, if you have strong reasons why you are
doing this that isn’t just about money, if fix your bad habits, if you start
with the right expectations and commit to becoming successful and don’t just
quit after 3 months, then you too can and will be in the top 10%.
That’s all they did.
In Summary
So, to quickly answer all
these concerns I would say… So what if it is
pyramid shaped, so has traditional business, government, religion and every
other big institution.
No it’s not a pyramid scheme,
they are illegal.
This business is about
helping other people. I am sorry that a bad sales representative didn’t respect
you and just tried to make money from you. This is not how good business really
is.
Yes, the maths does add up.
Compounding is just an example we give for new people so they can easily
understand.
No you won’t burn close
relationships if you are just straight and honest with people.
Yes only the top 10% do make
the big money, so work hard and get in to the top 10% of people. If you don’t
someone else will.
Thank you for reading.
See you on top champions
Regards
Affiliate Marketer
$$Bonface Amurega$$
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